✅ 1. HERO SECTION (Top of Page)

Purpose: Immediate clarity + primary CTA

Elements to add:

  • Large H1 Heading

  • Subheadline paragraph

  • Primary CTA button (Book an Appointment)

  • Optional secondary CTA (Learn More)

  • Hero image or background video later

Placeholder text for now:

  • H1: Clean, Reliable Water Solutions for Your Home

  • Subtext: Whole-home filtration and purification systems designed for performance and peace of mind.

✅ 2. TRUST BAR

Purpose: Instantly build credibility

Layout:

  • Horizontal row with:

    • “Nationwide Service”

    • “Certified Systems”

    • “Professional Installation”

    • “Ongoing Support”

Later this becomes logos, certifications, reviews.

✅ 3. WHAT WE DO (Core Services Snapshot)

Purpose: Tell users quickly what you offer

Layout: 3–4 columns

  • Whole Home Filtration

  • Whole Home Reverse Osmosis

  • Water Testing

  • Maintenance & Filters

Each will later link to service pages.

✅ 4. WHY CHOOSE BLUE LOGIC

Purpose: Differentiation

Layout: 4 icon + text blocks

Examples:

  • Honest recommendations

  • High-performance systems

  • Nationwide support

  • Long-term reliability

✅ 5. HOW IT WORKS (Process)

Purpose: Reduce friction

Layout: 3 steps

  1. Schedule Your Consultation

  2. System Design & Installation

  3. Enjoy Clean, Reliable Water

✅ 6. FEATURED SERVICE AREAS (Nationwide Signal)

Purpose: Reinforce nationwide coverage + local SEO

Layout: Grid of major metros later (for now just text blocks)

  • Salt Lake City

  • Phoenix

  • Denver

  • Dallas

  • Atlanta

  • Los Angeles

Button under grid:
View All Service Areas

✅ 7. FEATURED SYSTEMS / PACKAGES

Purpose: Product clarity

Layout: 2–3 side-by-side cards

  • Filtration System

  • Purification / RO System

  • Optional Upgrade Package

No pricing yet. Just positioning.

✅ 8. BENEFITS SECTION

Purpose: Emotional + practical value

Layout: 4 columns

  • Better taste

  • Safer water

  • Protect your plumbing

  • Less bottled water

✅ 9. PRIMARY CTA SECTION

Purpose: Conversion

Big centered CTA:

  • Heading: Ready for Better Water?

  • Button: Book Your Appointment

✅ 10. MINI CTA BEFORE FOOTER

Purpose: Catch scroll-to-bottom users

Simple banner with:

  • “Not sure what you need? We’ll guide you.”

  • Button: Talk to a Specialist